Next, I conducted a full website audit. To ensure that I was creating a holistic experience for users across the website, I examined technical aspects, content, user experience (UX) and SEO.
Technical aspects:
- Examine Indexing Problems
- Confirm the Security Website
- Look for Broken Links and Images
Content:
- Relevance and Quality
- Readability
- Language
User Experience:
- Design, heuristic evaluation
- Check the Responsiveness of the Website
SEO:
- Track the Keywords
- Check Backlinks and Metadata
Some notable recommendations I would like to share after conducting a full website audit are:
- the website could benefit from language options for their international viewers such as Arabic or Chinese
- after Facebook, most traffic comes from nmc.utoronto.ca. Re-designing the current website UI to reflect the main department page will offer a seamless user experience
- make pdf resources for the community more accessible for download
Stats and Insights from Wordpress: